The season of Christmas is officially underway! Are you running a successful SMM campaign running?
With the intense competition and the overcrowded scene, it is essential to be prepared with the right strategies to beat your competitors and turn your Christmas campaign into a huge success. Here are five proven methods to aid you.
Create A Massive Action Plan
Consider the holiday shopping spree as an excellent opportunity for your company. It is essential to draw with a comprehensive plan of action specific to the particularity of the season. Choose when, how you will be active, and with whom you’ll be socially active and be particular about the details.
Be Proactive And Learn From Past Mistakes
What valuable lessons can you take from the last SMM Panel campaign? What did you do that worked? What didn’t? And how do you take preventive step to prevent it in the coming year?
Set a plan and be proactive “B’s” by asking yourself various “What if this didn’t work?” questions and then answering them.
Make The Holiday Season About Your Fans And Brand Advocates
It’s a general rule the thumb you should adhere to every day. However, the holiday period, along with it’s glitzy spirit, can provide fantastic ways to interact with your followers.
You can, for instance, ask your Facebook page’s users to post photos of the local holiday celebrations. Actually, you can make the contest into a photo contest to get more people to take part.
This kind of user-generated-content has great rewards:
Inspiring fans to stick with your brand
We’ll take care of some of the work of providing interesting information to your network
Inflating the popularity of your brand through increased fan engagement and sharing
Have A Knowledgeable Team Readily Available
The time of the year is certainly not the best time for you to “risk” hiring an intern who has no knowledge of your business!
You require a group comprised of “knowledgeable” people. When I say “knowledgeable,” I’m referring to:
They know the specifics of your brand , so they are able to provide timely and accurate information to prospects and customers.
They should have a basic understanding about best practices for customer service to ensure they are able to handle complaints and inquiries professionally.
Leverage Social Media Networks
You can make use of specific features of the most popular social networks to help boost your Christmas campaign.
For instance, it’s an excellent idea to include Twitter hashtags that are related to the holidays you mention when you tweet. This simple action will increase the visibility of your campaign on Twitter. (Additional tip: It’s an excellent Twitter method to use hashtags in your Tweets. And ensure that you capitalize the letter that begins every word. For instance, #ThanksGiving would be more effective that #Thanksgiving ).
However If you plan to make use of Facebook or LinkedIn Ads make sure to not follow the flow of your targeted strategy. In the season of Christmas, the majority of ads will target mid-aged women , especially mothers.
To improve the chances of your Ad being seen it is important to be imaginative with your topic choice(s).
The Christmas season could be a goldmine of sales for your company. All you need to do is utilize social media in a smart way and create a well-organized SMM campaign strategy. Happy Holidays!